Cash discounts are a popular way to offset retailer costs of credit card transactions. When combined with other types of price cuts, sellers earn more from increased sales and buyers get great value.

Stores may offer seasonal discounts to clear inventory and stimulate sales during times of the year most customers do not normally buy the product.

Sale prices offered to customers who return often to make purchases are known as frequency or customer appreciation discounts. This method requires a retailer to keep track of a customer’s spending using a frequent shopper card or by issuing coupons with purchases for use in the future.

Quantity discounts are price reductions given for large purchases. The idea is to obtain economies of scale and pass the savings on to the customer. In some industries, buyer groups and co-ops have formed to take advantage of quantity discounts.

Of course there are alot of other types of price reductions and allowances like employee, military, disability, educational, senior and toddler or child discounts. However, price reductions are not exclusive to consumers. Businesses can also form buying groups or co-operatives to get discounts on products and services like advertising.

Co-operative advertising is the sharing of advertising costs and materials between suppliers and retailers or between several retailers working on an advertising campaign. Search Victoria is positioned to deliver cost savings to both sellers and buyers.

Our online advertising directory specializes in discounts only. This makes searching for valuable price reductions fast and easy. However, Search Victoria is much, much more than just competitive pricing for shoppers. Business benefits too because the cost of advertising starts at free.

Search Victoria runs paid advertising campaigns in 3 main ways.

1. Ad traffic can be sent directly to a clients web page.
2. A group purchase will drive traffic to a category.
3. Search Engine Optimization attracts visitors to the Search Victoria site.

Free ads benefit from SEO and spillover from other advertising. Group ad buys get the benefits of SEO, spillover, and category specific traffic. Each ad buy targeted to a single business gets the benefit of all traffic purchased going directly to their web page first plus the benefits of the other traffic streams.

Free advertising is the first stage of matching consumer and advertiser objectives. Value must be communicated to consumers with compelling offers. Advertisers need to know what will compel a visitor to take action on an offer. Search Victoria discount directory simplifies the process by offering only discounts to consumers and measurable results to advertisers.

Paid advertising can then be more effectively applied as advertisers learn more about what turns visitors into buyers. The process is simple and measurable. Visitors win the value they seek. Business wins the sale from advertising. Business can accelerate sales conversion by extending budgets into ad campaigns known to work.

High performance advertising results from the combination of both free and paid advertising which delivers great value to consumers and more sales to business. Search Victoria BC delivers the best time saving and value benefits to both consumer and business communities.

The secret to great consumer value and increased sales is very technical. It’s much like Colonel Sanders chicken or a Caramilk chocolate bar. All you need to know is that consumer value and effective sales promotion feels just right. Search Victoria guides everyone in a way each can get what they want.

There is no such thing as too much value or too many sales. What’s left to do is tell  each other what we want. I’ve started by turning this WordPress site into a portal where people who shop and sell in Victoria British Columbia can do just that. It is as easy asking. Go ahead right now. Choose the contact form or leave a comment. Be careful though, because you may just get what you ask for.

Shoppers

• save time searching for discounts and location
• save money on best value

Businesses

• get free advertising
• edit your ad whenever you want
• build your brand recognition
• get more traffic